MARKETING PLANNING, BRANDING, IMAGING AND POSITIONING, MARKETING MATERIALS

MARKETING PLANNING

In order for your company to grow and prosper long-term, it needs a properly crafted plan to
follow that tells your customers what you do, what you offer and how you offer it as well as the multiple advantages in choosing you over your competition. RSI Marketing Group can help you with all steps of the marketing planning process including:

• Situation Analysis: Analysis of your market (demographics, needs, trends and growth);   SWOT analysis; competitive analysis; product and service review, summarizing your keys   to success.

• Marketing Strategy: Helping you discover or refine your marketing mission and objectives,
  financial objectives, target marketing, positioning, services and pricing marketing mix and
  promotional mix.

• Evaluating and planning a cost effective, results-focused marketing budget to support your   plan.

• Execution of your plan, reviewing the results and plan refinement.


BRANDING, IMAGING AND POSITIONING

The right image and positioning is the foundation on which all of your marketing messages are built and what is needed to make your marketing messages resonate. The RSI Marketing Group will work with you to develop an image, positioning and tagline that is relevant, ownable and compelling.


MARKETING MATERIALS

Printed materials are vital tools to establish your image, generate leads and close sales. The RSI Marketing Group can assist you in the development of all of your marketing materials needs including:

• Developing your collateral strategy

• Concept review and recommendations.

• Coordination of design and printing of all of your marketing collaterals including brochures,
  flyers, pocket folders, direct mailing pieces, postcards and fact sheets.

• Assistance with print or web advertisements.



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