PUBLIC RELATIONS

Public Relations is one of the most effective but often overlooked tactics in marketing. It
involves programs that constantly build awareness and helps ensure that when a customer is
looking for your particular products or services, your company is first in mind. We can help to make certain that your public relations efforts are active and effective via the following:

• News Releases: This is a low cost way to increase market awareness.

• "Word Count" Copy: Every little bit counts when it comes to finding the right selection of   25, 50, 100 and 150 key word "tidbits" about your company for submission to journalists   and advertisers.

• Submitting Articles or Ideas: Industry trade publications are always looking for articles to   fill their pages. Given the lead, RSI Marketing Group will write and submit articles or story   lines about your companies latest products, services or innovations. This is an effective way   to position yourself as an industry expert and leader.

• Press & Production Crews: Press and production companies are always in need of new   locations to cover or new twists on familiar locations. We'll search for and evaluate   opportunities and help steer these valuable promoters your way.





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